Content & MediaMedium

UGC Licensing & Rights Tracker

A dashboard that tracks usage rights for creator content licensed to brands: what was granted, for which channels, for how long, and when it expires.

Target market
UGC creators and brand-deal-heavy influencers, plus the small brands and agencies licensing their content, who currently track usage rights in DMs, email, and spreadsheets.

Problem snapshot

What this solves

UGC and brand-creator deals are exploding, and the rights side is a legal mess. A creator licenses a video to a brand 'for 3 months of paid social,' but six months later the brand is still running it as a YouTube pre-roll, an unlicensed use the creator is owed for but cannot track. Brands, meanwhile, have spreadsheets of creator clips with no idea which…

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