How to Build a Where Is Calculator
A 'where is' keyword research tool collects search queries beginning with 'where is' to surface location-based and navigational content opportunities. These queries reveal what people are trying to find, locate, or navigate to, both physically and digitally.
What is a Where Is Calculator?
'Where is' queries span physical locations ('where is the nearest DMV'), digital navigation ('where is the settings menu in Gmail'), geographic curiosity ('where is Tuvalu'), and product availability ('where is iPhone 16 in stock'). This tool harvests these queries from autocomplete APIs and groups them by intent type. Content creators use it to build location guides, navigation tutorials, store locators, and geographic explainer content that captures local and informational search traffic.
Code Example
// Harvest 'where is' queries with intent detection
async function getWhereIsQueries(seed) {
const prefixes = [
`where is ${seed}`,
`where is ${seed} located`,
`where is the ${seed}`,
`where is ${seed} made`,
`where is ${seed} from`,
`where is the nearest ${seed}`
];
const results = [];
for (const prefix of prefixes) {
const suggestions = await fetchAutocompleteSuggestions(prefix);
results.push(...suggestions.map(s => ({
query: s,
intent: classifyWhereIntent(s),
localSEO: isLocalIntent(s),
seed
})));
}
return deduplicateByQuery(results);
}
function classifyWhereIntent(query) {
const q = query.toLowerCase();
if (q.includes('nearest') || q.includes('near me') || q.includes('close to')) return 'local-navigation';
if (q.includes('located') || q.includes('country') || q.includes('map')) return 'geographic';
if (q.includes('setting') || q.includes('menu') || q.includes('button') || q.includes('option')) return 'digital-navigation';
if (q.includes('made') || q.includes('from') || q.includes('manufactured')) return 'origin';
if (q.includes('buy') || q.includes('stock') || q.includes('available') || q.includes('sold')) return 'availability';
if (q.includes('filmed') || q.includes('shot') || q.includes('set')) return 'media-location';
return 'general';
}
function isLocalIntent(query) {
const localSignals = ['near me', 'nearest', 'close to', 'in my area', 'nearby', 'around'];
return localSignals.some(signal => query.toLowerCase().includes(signal));
}How to Build It
- 1
Build seed keyword input with autocomplete harvesting for 'where is' prefix variations
- 2
Expand with suffixes: 'located', 'made', 'from', 'near me', 'in [city]'
- 3
Classify intent: local navigation, geographic, digital navigation, origin, availability
- 4
Flag queries with local SEO potential (near me, nearest, city-specific)
- 5
Export grouped results with content type recommendations (location page, tutorial, map embed)
Key Features to Include
Intent classification across 6 types (local, geographic, digital, origin, availability, media)
Local SEO flagging for queries that trigger map packs
Geographic entity detection (countries, cities, landmarks)
Digital navigation detection for UI/UX tutorial content opportunities
Content type recommendations based on intent (map embed, step-by-step, store locator)
Monetization Strategies
Freemium: limited queries free, bulk research with subscription
Local SEO agency tools with city-level query research
Affiliate links to local SEO tools (BrightLocal, Whitespark, Moz Local)
API for local business directories and review platforms
Recommended Tech Stack
Frontend
Next.js with map visualization for geographic queries
Backend
Node.js API with autocomplete proxying and geolocation enrichment
Hosting
Vercel with edge functions for fast autocomplete lookups
Related Keywords (14 in database)
These are real search terms people use. Build tools targeting these keywords for organic traffic.
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