GuideCalculatorDetailed Guide

How to Build a What Is Calculator

A 'what is' keyword research tool mines search queries starting with 'what is' to find high-intent informational content opportunities. These are some of the most common queries on the web and frequently trigger featured snippets, making them prime targets for content strategy.

What is a What Is Calculator?

'What is' queries represent the most fundamental form of search intent: someone wants to understand a concept. These queries power glossary pages, pillar content, and knowledge bases. The tool collects autocomplete suggestions, People Also Ask data, and related searches to build a comprehensive map of what your audience is trying to learn. Content that answers 'what is' queries well earns featured snippets, which appear above organic result #1.

Code Example

JavaScript
// Harvest 'what is' queries with expansion
  async function getWhatIsQueries(seed, options = {}) {
  const { includeRelated = true, alphabet = true } = options;
  const queries = [`what is ${seed}`, `what is a ${seed}`, `what is the ${seed}`];

  // Alphabet expansion: "what is a" through "what is z"
  if (alphabet) {
    for (let c = 97; c <= 122; c++) {
      queries.push(`what is ${seed} ${String.fromCharCode(c)}`);
    }
  }

  const allSuggestions = [];
  for (const q of queries) {
    const suggestions = await fetchAutocompleteSuggestions(q);
    allSuggestions.push(...suggestions);
  }

  const unique = [...new Set(allSuggestions)];

  return unique.map(query => ({
    query,
    type: categorizeWhatIs(query),
    contentFormat: suggestFormat(query),
    snippetPotential: estimateSnippetChance(query)
  }));
  }

  function categorizeWhatIs(query) {
  if (query.match(/what is (a|an|the) /)) return 'definition';
  if (query.includes('vs') || query.includes('versus')) return 'comparison';
  if (query.includes('used for') || query.includes('purpose')) return 'utility';
  if (query.includes('example')) return 'illustrative';
  if (query.includes('best') || query.includes('top')) return 'recommendation';
  return 'general';
  }

  function suggestFormat(query) {
  const q = query.toLowerCase();
  if (q.includes('vs')) return 'comparison-table';
  if (q.includes('example')) return 'listicle';
  if (q.includes('how') || q.includes('work')) return 'explainer-with-diagram';
  return 'definition-paragraph';
  }

How to Build It

  1. 1

    Build seed input with autocomplete harvesting using alphabet expansion technique

  2. 2

    Collect suggestions from Google Autocomplete, People Also Ask, and Related Searches

  3. 3

    Categorize each query by sub-intent (definition, comparison, utility, illustrative)

  4. 4

    Score each query for featured snippet potential based on format and competition

  5. 5

    Generate content briefs with recommended format (paragraph definition, table, listicle)

Key Features to Include

Alphabet expansion to discover long-tail 'what is' variations

Featured snippet potential scoring based on SERP analysis

Content format recommendations (definition paragraph, comparison table, listicle)

People Also Ask integration for related question discovery

Bulk processing of multiple seed keywords with clustering

Monetization Strategies

Freemium: 5 daily searches free, unlimited for paid users

Content brief generation as premium upsell

Affiliate partnerships with content writing tools (Jasper, Surfer, Clearscope)

Team plans for content agencies with shared keyword lists

Recommended Tech Stack

Frontend

Next.js with interactive query explorer and snippet preview

Backend

Node.js with autocomplete proxy, SERP API integration, and Redis caching

Hosting

Vercel with serverless functions and Redis for query caching

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