How to Build a What Is Calculator
A 'what is' keyword research tool mines search queries starting with 'what is' to find high-intent informational content opportunities. These are some of the most common queries on the web and frequently trigger featured snippets, making them prime targets for content strategy.
What is a What Is Calculator?
'What is' queries represent the most fundamental form of search intent: someone wants to understand a concept. These queries power glossary pages, pillar content, and knowledge bases. The tool collects autocomplete suggestions, People Also Ask data, and related searches to build a comprehensive map of what your audience is trying to learn. Content that answers 'what is' queries well earns featured snippets, which appear above organic result #1.
Code Example
// Harvest 'what is' queries with expansion
async function getWhatIsQueries(seed, options = {}) {
const { includeRelated = true, alphabet = true } = options;
const queries = [`what is ${seed}`, `what is a ${seed}`, `what is the ${seed}`];
// Alphabet expansion: "what is a" through "what is z"
if (alphabet) {
for (let c = 97; c <= 122; c++) {
queries.push(`what is ${seed} ${String.fromCharCode(c)}`);
}
}
const allSuggestions = [];
for (const q of queries) {
const suggestions = await fetchAutocompleteSuggestions(q);
allSuggestions.push(...suggestions);
}
const unique = [...new Set(allSuggestions)];
return unique.map(query => ({
query,
type: categorizeWhatIs(query),
contentFormat: suggestFormat(query),
snippetPotential: estimateSnippetChance(query)
}));
}
function categorizeWhatIs(query) {
if (query.match(/what is (a|an|the) /)) return 'definition';
if (query.includes('vs') || query.includes('versus')) return 'comparison';
if (query.includes('used for') || query.includes('purpose')) return 'utility';
if (query.includes('example')) return 'illustrative';
if (query.includes('best') || query.includes('top')) return 'recommendation';
return 'general';
}
function suggestFormat(query) {
const q = query.toLowerCase();
if (q.includes('vs')) return 'comparison-table';
if (q.includes('example')) return 'listicle';
if (q.includes('how') || q.includes('work')) return 'explainer-with-diagram';
return 'definition-paragraph';
}How to Build It
- 1
Build seed input with autocomplete harvesting using alphabet expansion technique
- 2
Collect suggestions from Google Autocomplete, People Also Ask, and Related Searches
- 3
Categorize each query by sub-intent (definition, comparison, utility, illustrative)
- 4
Score each query for featured snippet potential based on format and competition
- 5
Generate content briefs with recommended format (paragraph definition, table, listicle)
Key Features to Include
Alphabet expansion to discover long-tail 'what is' variations
Featured snippet potential scoring based on SERP analysis
Content format recommendations (definition paragraph, comparison table, listicle)
People Also Ask integration for related question discovery
Bulk processing of multiple seed keywords with clustering
Monetization Strategies
Freemium: 5 daily searches free, unlimited for paid users
Content brief generation as premium upsell
Affiliate partnerships with content writing tools (Jasper, Surfer, Clearscope)
Team plans for content agencies with shared keyword lists
Recommended Tech Stack
Frontend
Next.js with interactive query explorer and snippet preview
Backend
Node.js with autocomplete proxy, SERP API integration, and Redis caching
Hosting
Vercel with serverless functions and Redis for query caching
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